That means that you don’t need any more interviews. And at some point, you’ll notice that you get very little or no new insights at the interviews. You’ll start detecting trends once you interview at least five people. 💡 Expert tip: Interview 5-30 people per role, each of the roles will be defined by the tasks these individuals perform. The number of interviews you need to gather the information will be different in each case.
So where to look for information about your audience? There are many sources of data and here are a few to get you started: Go ahead, get a free account, and build Personas of your own while reading this guide! If you’ve never tried it before, this is a great opportunity for you to learn something new in an easy and fun way. We’ll be using UXPressia’s Personas online tool for creating our Persona based on customers (and you can follow the same steps for user- or employee-based Personas).
#Persona co creation workshop how to#
They give you valuable insights into how to improve customer experience and your product or service in general. Demographics-based Personas work best for such cases as targeted advertising on social media, while behavior-based Personas offer you much more.
You can use different criteria for grouping customers into Personas, but remember that the two most common ones are demographics and behavior. You’ll be able to use it as a reference for making Personas of your own in the future! Step-by-step, we’ll be adding new sections until we reach our final destination - a production-ready, insightful Persona. In this article, we'll go through the entire process of creating a Persona.
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